University challenged

I was going to post this morning about that dismal Irish soccer performance last night. There will be many thousands of words written elsewhere so let me just say a few things:

  • John Delaney should come out front and answer his critics
  • Steve Staunton should announce his departure today and leave after the Wales game
  • Irish fans are fickle and by booing you show how fickle you are
  • Ireland does not deserve to qualify for every competition out of some sense of entitlement on past deeds
  • It was cold, very cold in the upper Davin stand last night and at €50 a pop, I expect a little more to get excited about than a lucky goal at full time to draw with Cyprus.

OK. Now that this is out of the way. Yesterday at lunchtime I went to view the rte.ie news website and noted the Flash’ed banner ad on the top of the page.

When you move your mouse over it, in that most web 2.0 kind of way, it expanded to a greater portion of the page. This is an ad for UCD, the university that I studied at. I still have an emotional attachment to Belfield. I worked there for about 5 years after I finished my degree and Ms 73man works there now, although not for much longer. This ad is clearly to appeal to a group of people (or ‘demographic’ if you will) who are used to ‘changing Naomi’s outfit’. Naomi changes into a doctor, or maybe a runner or maybe a bicycle. Once you click on the link it brings you to the most ridiculous (and quite slow) Flash based website telling you about your options at UCD.

UCD of course is a university, not a fashion course. UCD is the place where tens of thousands of people received a decent education and then happily joined the ranks of the emigrant all the way to the mid-1990s. It is the place where you knew that this was a place to get an education and then just leave it behind and try to climb as far up the Irish meritocracy as possible. Most people who were fortunate enough to go to third level did so secure in the knowledge that it is little more than a hot house for Ireland’s middle classes. Sure Dara O’Briain was in your class and he once looked at you in Hilper’s and Newstalk’s Patrick Geogeghan was mocked for his elven looks but beyond that, it was about ensuring your place in the scrambling for limited resources in a small economy.

Cardinal Newman will be spinning in his grave for your delight from 8am this morning. Please form an orderly queue.

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2 thoughts on “University challenged

  1. Flirty: it seems that they haven’t. Is this merely more infantilisation of the public sphere….hmmmm *strokes chin*

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